HOUSTON, TX – March 22, 2018 – Denver-based designer Hannah Payne has built her budding apparel line on feminine, fashion forward pieces that empower customers with a premium fit and feel. A portion of every purchase from Luba directly goes towards the ongoing support of LOVE Foundation, a charity founded by Payne to create lasting change for women overcoming the cycle of domestic violence.

Crafted in New York and Los Angeles and carried in specialty boutiques throughout the country and online, Luba will be popping up in four Valencia Group hotels, spanning from California to Texas. The April road show series will unveil immersive, one-day only Luba mini boutiques in the lobby lounges of San Jose, CA’s Hotel Valencia Santana Row (April 12 from 5:30–8:30 pm), Houston’s Hotel Sorella CITYCENTRE (April 18 from 3-7 pm), The George in College Station, TX (April 19 from 5-8 pm) and San Antonio’s Hotel Valencia Riverwalk (April 20 from 4-8 pm). A percentage of sales from each event will benefit a local women’s shelter, and guests will be treated to complimentary craft cocktails and chef-driven bites while shopping.

Payne, a graduate of the prestigious Parsons School of Design in New York, began her career with internships at Vogue and under red carpet fixture Naeem Khan. Payne expresses that she chose to partner with Valencia Group as “They are internationally recognized for redefining the idea of ’boutique luxury’ through their premier destinations – a concept that Luba’s business is reflected on every day.”

The “Haute Looks, Cool Pop-Up” is one of several signature branded experiences that targets Valencia Group’s extensive contingent of female business and leisure travelers. Popular initiatives in the past have included “Give Us The Shirt Off Your Back” career wear drive-in partnership with Dress for Success.

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. The Valencia Group portfolio currently includes the Valencia brands: Hotel Valencia Santana Row in San Jose, CA and Hotel Valencia Riverwalk in San Antonio, TX. The Sorella brand includes Hotel Sorella CITYCENTRE in Houston, TX by developer Midway.  Other brands include Midway and Valencia Group’s The George™ in College Station, TX and Midway’s Hotel Alessandra in Houston, TX.  The Court concept brands include Lone Star Court in Austin, TX, Cavalry Court in College Station, TX and Texican Court, coming soon to Irving, TX. For more information, please visit www.valenciagroup.com

About Luba

Luba is a female-empowerment label that offers high-end, quality made garments. It is instantly recognizable through its intricate detailing, unique fabrics, and classic silhouettes creating a utopia of style for the everyday woman. Luba’s purpose is to inspire women to be whimsical, thoughtful, strong, and of course feminine. Every piece is created with the highest quality of goods, gives back to women through LOVE Foundation, and is constructed with care in the heart of New York City and Los Angeles. https://shopluba.com


CONTACT:  Amy Trench   Valencia Group   210.218.4018 atrench@valenciagroup.com