Midway in Partnership with Houston-Based Valencia Group to Debut a New Luxury Hotel Brand at Downtown Houston’s GreenStreet


Contemporary, 25-story hotel tower to include sleek finishes, a lavish outdoor terrace and sweeping views of the downtown skyline

HOUSTON, TEXAS (March 26, 2014) – Houston-based Midway, a fully integrated real estate investment and development firm, in partnership with Valencia Group, an award-winning hospitality management and development company, announced plans today for Hotel Alessandra. The luxury property will anchor downtown Houston’s GreenStreet, a mixed-use destination located just steps from key downtown destinations such as the George R. Brown Convention Center, Toyota Center and Discovery Green park.

Slated to debut in late 2016, Hotel Alessandra will be the newest brand in Valencia Group’s acclaimed portfolio. This venture will be the second time Midway and Valencia Group have teamed up to introduce a hotel concept in the greater Houston area. In 2009, the companies unveiled Hotel Sorella CITYCENTRE, a Condé Nast Gold List hotel located in the heart of the CITYCENTRE district on Houston’s west side, which also is in close proximity to the Energy Corridor.

“As Houston continues to see an influx of business and leisure travel, we recognized an opportunity to provide the downtown area with a more sophisticated, best-of-class hospitality option,” said Midway CEO Jonathan Brinsden. “Through our partnership with Valencia Group, Hotel Alessandra will deliver the ultimate experience for guests and set a new standard for luxury in the city,” he adds.

While Hotel Alessandra helps fill the growing need for more hotel accommodations in the area, the hotel also provides an important anchor in the city’s plan for a vibrant, mixed-use retail district in downtown Houston. Additionally, the placement of Hotel Alessandra instills a sense of connectivity for visitors and residents, thanks to its convenient location to popular destinations, sporting complexes, the Texas Medical Center and mass transportation such as the Houston METRO rail.

“Midway would also like to thank Houston First and the Downtown Redevelopment Authority (TIRZ) for its financial support of Hotel Alessandra,” adds Brinsden. “Both partners took the time to seriously consider the proposal, ask the right questions and ultimately act in the interest of what is best needed to serve the downtown community. With their contributions, projects such as this will help give convention and leisure travelers luxurious accommodations while resulting in jobs, new tax revenue, and other economic benefits for the city of Houston.”

Although Hotel Alessandra’s design is still evolving, the contemporary-designed property is expected to feature approximately 225 elegant rooms and suites with oversized bathrooms, as well as premier meeting and event spaces equipped with the latest technological amenities.

Plans also include architectural details that will allow for sweeping views of the city and lavish indoor-outdoor spaces.

“Our team is proud to partner with Midway in creating what will be one of the most impactful new additions to the Houston hospitality scene,” said Valencia Group President and CEO Doyle Graham, Jr. “As with all Valencia Group properties, Hotel Alessandra will serve as a bustling destination and gathering place within the community for dining, entertainment, as well as corporate and social events.”

GreenStreet is a Class-A mixed-use project, spanning four city blocks, connected via sky bridges and above-ground walkways. The development, located at 1201 Fannin, includes the fully occupied, 11-story regional headquarters for NRG Energy, one of the largest power generating companies in the country, along with restaurants, retailers and venues including the House of Blues, Forever XXI,

McCormick & Schmick’s and Lucky Strike. Earlier this year, re-development construction commenced on the 568,294 square foot development, which will include a three block urban linear park, mid-block pedestrian crossings, water features, a central courtyard in the project block between Fannin and San Jacinto, outdoor patios, updated wayfinding signage and lighting – leading to an overall enhanced visitor experience.

For more information on events and happenings at GreenStreet, visit www.greenstreetdowntown.com or contact Jennie Bui-McCoy at Jennie@elmorepr.com or 713-524-0661.

About Midway

Houston-based Midway is a privately owned, fully integrated real estate investment and development firm that has provided the highest level of quality, service and value to its clients and investors for more than 45 years. The Midway portfolio of projects completed and/or underway consists of approximately 36 million square feet of properties in 23 states and Northern Mexico ranging from office and industrial facilities, corporate headquarters, mixed-use centers, business and industrial parks, medical facilities, manufacturing facilities, and master-planned resort and residential communities. Since its inception in 1968, Midway has created projects of distinction, aesthetic relevance and enduring value for its investors, clients and local communities. For more information on Midway, visit midwaycompanies.com.  

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties.  Exceptional service, style and location are the trademarks of Valencia Group properties, which have earned both national and international recognition for their distinctive designs, amenities and settings.  Valencia Group continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components.  Signature properties include:  Hotel Valencia Santana Row in San Jose, CA; Hotel Valencia Riverwalk in San Antonio, TX; Hotel Sorella CITYCENTRE in Houston, TX; and Hotel Sorella Country Club Plaza in Kansas City, MO.  Valencia Group’s newest concept, Lone Star Court, is a reinterpretation of the nostalgic motor court.  The recently opened flagship is located at The Domain in Austin, TX.  All have become destinations and gathering places within their respective communities, some further benefitting from and enriching their location within the cultural heart of a city.  For more information, please visit www.valenciagroup.com.


Media Contact:
Jennie Bui-McCoy
Elmore Public Relations

Amy Trench
Valencia Group