Houston, TX – February 16, 2016– Cavalry Court and The George hotels in College Station, have named Lydia Godfrey as Director of Sales and Marketing. Godfrey will be responsible for the positioning and opening of these two new hotels coming into the College Station market and overseeing the overall strategy and direction of the hotels’ marketing efforts and sales teams.

According to Marcus Latner, General Manager of Cavalry Court and The George hotels, “Lydia brings a wealth of knowledge to Valencia Group of the College Station market. She is a Texas A&M graduate and fully understands the Aggie culture that is so prevalent. Lydia has hit the ground running and we expect to see wonderful results with her on board.”

Before joining Valencia Group, Godfrey served as the Director of Development at the Texas A&M foundation for the Mays Business School from 2013 – 2015. Prior to that, she worked for the Hilton College Station and Conference Center for 18 years in various sales roles including the Director of Sales and Marketing.

“Delivering an authentic, true destination experience to all guests will keep Cavalry Court and The George top of mind when people choose a place to stay in College Station”, said Godfrey.

These adjacent hotels are both part of the Century Square 60 acre development project located between Texas Avenue and College Avenue. Century Square will offer preferred retail, restaurant, and entertainment options. Cavalry Court is slated to open early fall and The George will open late fall. The two hotels will have 303 rooms and over 10,000 square feet of space. Both hotels will offer luxurious accommodations and a unique outdoor environment.

Godfrey holds a Bachelor of Business Administration in Marketing from Texas A&M University.    She is married with twin boys, who are freshmen in college.

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties.  Exceptional service, style and location have become brand trademarks.  Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city.  The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components.  The Valencia Group portfolio currently includes Hotel Valencia Santana Row in San Jose, CA; Hotel Valencia Riverwalk in San Antonio, TX; Hotel Sorella CITYCENTRE in Houston, TX; and Hotel Sorella Country Club Plaza in Kansas City, MO.  Its newest concept, Lone Star Court, is a reinterpretation of the nostalgic motor court.  The recently opened flagship is located at The Domain in Austin, TX, and a second, Cavalry Court, is underway in College Station, TX.   Also In the development and construction phase are The George™, which will debut in tandem with Cavalry Court in fall 2016, plus Valencia Group’s first five-star property, Hotel Alessandra Houston –  anticipated to become a downtown landmark in winter 2016.  For more information, please visit


CONTACT:   Amy Trench

Valencia Group