Just in time for holiday gifting, acclaimed hotel operator, Valencia Group, announces the debut of a signature scent line consisting of premium room sprays and candles, priced at $30 and $38 respectively. Guests can check in and check out with an aromatic reminder of their stay at any Valencia Group property front desk beginning on November 2.

The full line will soon be available via a new Valencia Group retail website alongside custom olive oils, bedding and robes.

In development for more than a year, the signature scents were created in partnership with San Antonio-based Soular Therapy, which has earned national acclaim as innovators in the luxury home and personal care arena. Indulging the senses is key to every Valencia Group stay, and the goal was to create unisex fragrances that would capture the independent style and personality of each of the collection’s three brands.

valencia group signature scentsAccording to Amy Trench, Valencia Group’s Corporate Director of Marketing & Public Relations, “Smell has an incredible emotional impact that triggers wonderful feelings of nostalgia. We would like the Valencia Group experience to be one that travels with our guests well beyond their visit, and we’re excited to bring them back to their favorite places with our new signature scents line.”

The Sorella brand with locations in Houston at Hotel Sorella CITYCENTRE and in Kansas City at Hotel Sorella Country Club Plaza welcomes LINOBELLO: malaga lemon essence and laurel leaf, carried by a Mediterranean ocean breeze, drift gracefully over a verdant garden. Open, linen-draped windows, welcome this crisp and refined scent.

The Valencia brand with locations in San Antonio at Hotel Valencia Riverwalk and in San Jose at Hotel Valencia Santana Row introduces SEVILLA: Andalusian citrus trees, ripe with the brightest oranges, fragrance the air with sweet nectar and neroli blossom, while notes of lavender and bergamot flourish in the background of a 16th century courtyard.

The Courts brand introduces 1952: the finest Florentine leather, entwined with smoky sandalwood and vanilla, evokes a newly opened box, revealing hand-tooled boots beneath sheer parchment. It will initially be featured at Lone Star Court in Austin.

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location are the trademarks of Valencia Group properties, which have earned both national and international recognition for their distinctive designs, amenities and settings. Valencia Group continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. Signature properties include: Hotel Valencia Santana Row in San Jose, CA; Hotel Valencia Riverwalk in San Antonio, TX; Hotel Sorella CITYCENTRE in Houston, TX; and Hotel Sorella Country Club Plaza in Kansas City, MO. Valencia Group’s newest concept, Lone Star Court, is a reinterpretation of the nostalgic motor court. The recently opened flagship is located at The Domain in Austin, TX. All have become destinations and gathering places within their respective communities, some further benefitting from and enriching their location within the cultural heart of a city. For more information, please visit

About Soular Therapy

Soular Therapy is a hotel and home fragrance company launched in 1999 to international stardom. Product collections have been sold on QVC and around the world in hotels, department stores, spas and boutiques such as Sephora, Nordstrom, DKNY, Bloomingdales and Anthropologie. Worn on the runways of NY’s Fashion Week and seen in numerous celebrity gift bags and featured in over 50 top publications including Vogue, InSTyle, Glamour, and Cosmopolitan, the products have garnered an extensive list of notable celebrities to the likes of Madonna, Dolce and Gabana, Janet Jackson, Oprah Winfrey and Catherine Zeta Jones.